Maidofi

On-Demand Maid Services

Client

Maidofi

Date

October, 2020

Services

Branding, Product Design, App Design and Development

Project Overview

Maifofi, an innovative on-demand maid service, sought to revolutionize the household help industry by offering subscription-based services with a focus on user convenience, safety, and reliability during the COVID-19 pandemic. Tasked with redesigning the brand and app, I adopted a modern approach that reflected the company’s mission while addressing usability and technological challenges. From updating an outdated logo to introducing industry-first features, the goal was to create a seamless, intuitive product that stood out in the market.

  • Inspired by the aprons commonly worn by maids, the logo reflects the brand’s identity with simplicity and innovation.
  • An industry-first feature allowing users to view service updates, track maid locations, and customize widgets directly within the app.
  • Simplified address entry by combining a single field description with a PIN code, reducing reliance on GPS or lengthy forms.
  • In 2020, the app included cutting-edge functionalities that many competitors still lack, making it highly future-ready.

Challenge

Redesigning Maifofi came with several hurdles. The outdated logo required a complete revamp to align with the brand’s modern vision. Creating a seamless user experience demanded simplifying complex processes, like address entry and service tracking, without sacrificing functionality. Developing innovative features, such as the industry-first in-app widget, pushed the boundaries of available technology. Additionally, integrating strict COVID-19 safety protocols for househelp added layers of complexity to the app design and functionality, ensuring both compliance and user trust.

  • Revamping an outdated logo to reflect a modern and innovative brand identity.
  • Simplifying the booking and address input processes to enhance user experience.
  • Designing and implementing industry-first features like the in-app widget.
  • Balancing advanced functionality with an intuitive, user-friendly design.

Results

The redesign of Maifofi resulted in a cohesive and user-friendly product that redefined the on-demand maid service experience. The new logo was modern, memorable, and visually resonated with the brand’s mission. The app’s innovative features not only enhanced usability but also set a new standard in the industry.

Users praised the app for its simplicity and intuitive design, with the in-app widget and easy address features receiving particular acclaim. By addressing pandemic-specific needs and introducing forward-thinking functionalities, Maifofi gained a competitive edge, significantly increasing user engagement and satisfaction. The app became a benchmark for innovation, leaving a lasting impact in the space of on-demand household services.