Website Design & Development
Project Overview
A website redesign was completed for Everdion, an online streetwear fashion brand, to improve brand perception and support better ROAS performance. The existing site struggled to create a strong visual impression and lacked a seamless user journey, which affected purchase confidence. Without altering the internal structure, the layout of key pages especially the homepage and category pages was reimagined to match the quality and standards of leading competitors. The updated homepage introduced separate sections for menswear and womenswear, creating a clearer entry point for users, while the category pages were redesigned with a more visually engaging and structured information flow.
Challenge
Everdion faced low ROAS and weak brand recall due to an outdated layout and lack of premium visual cues. The website needed to deliver a high-quality user experience while retaining the existing structure and platform settings.
Results
The redesigned website helped elevate Everdion’s brand presence and create a more polished, competitive user experience. The new homepage structure was later adopted by competing brands, validating its effectiveness. Visually refined category pages and clearer information flow contributed to a stronger first impression and improved navigation, supporting better engagement and more confident purchasing behavior.