Packaging Design
Project Overview
While working with BrandsJar, I worked on redesigning the packaging for ENN Beauty, the skincare brand from the house of Sugar Cosmetics. The existing packaging had a very fine logo that was barely visible, resulting in weak shelf presence and low brand recall. I suggested making the logo the hero of the design itself, turning it into an oversized visual motif that became the core identity of the packaging. This approach created a distinctive and instantly recognizable brand language without adding unnecessary elements. To make the back-of-pack more user-friendly, I also introduced a layout that highlights key words and benefits, helping consumers scan information quickly in a world where attention spans are getting shorter.
Challenge
ENN’s original packaging struggled with visibility because the logo was too delicate to stand out. The brand needed stronger presence while maintaining its minimal and premium look. Product information also needed to be easier to absorb, as consumers often skipped detailed text.
Results
The updated packaging introduced a bold and memorable identity for ENN Beauty. By transforming the logo into a central design element, the brand achieved stronger visibility across retail shelves and digital platforms. The revamped back-of-pack layout improved clarity and supported faster decision-making for customers. The new system delivered a cohesive, modern packaging language that solved the visibility issue while aligning with ENN’s premium positioning.