Global Hoppers

Travel Brand Identity

Client

Global Hoppers

Date

October, 2020

Services

Branding, Marketing Collaterals, Social Media, Advertisements

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Project Overview

Global Hoppers, a travel company specializing in planning and assisting international travel, sought a unique brand identity that encapsulated the spirit of seamless global exploration. Their mission to provide travelers with reliable, friendly assistance across borders required a design that resonated with their core values. Drawing inspiration from the essence of travel, I crafted a brand identity featuring key symbols like an airplane and a tram to reflect the brand’s global hopping concept and its reliability in international spaces.

  • Represents the essence of international travel and the brand's core promise of helping users explore beyond borders.
  • Adds a relatable touch, reinforcing the brand’s reliability and association with global exploration.
  • Every design element reflects the spirit of hopping from one country to another with ease.
  • The design strikes a balance between professionalism and a friendly, adventurous vibe.

Challenge

Designing the identity for Global Hoppers posed unique challenges. The brand required a visual language that encapsulated the adventurous essence of international travel while building trust and relatability. Balancing the dynamic nature of travel with a professional and reliable tone was critical. Incorporating universal travel symbols like airplanes and trams without making the design feel generic or overused added complexity. Additionally, ensuring the brand identity was versatile enough to work across various touchpoints, from digital platforms to print materials, required a thoughtful and cohesive approach.

  • Creating a design that embodies the adventurous spirit of global travel while instilling trust.
  • Avoiding generic travel visuals while incorporating universally recognizable symbols like airplanes and trams.
  • Achieving a balance between a dynamic, modern aesthetic and a professional tone.
  • Ensuring the brand identity works seamlessly across both digital and print mediums.

Results

The brand identity for Global Hoppers successfully captured the spirit of exploration and reliability. The airplane and tram symbols created a cohesive narrative that resonated with the target audience, emphasizing the brand’s ability to assist travelers seamlessly across borders. The design reflected the adventurous and friendly personality of the brand, fostering trust and relatability among users.

The visual identity received positive feedback for its creativity and functionality, effectively setting Global Hoppers apart in the competitive travel market. By weaving the essence of travel into every design element, the brand positioned itself as a go-to companion for international explorers, establishing a strong foundation for growth and recognition in the industry.