Redefining Premium Intimacy for India
Client
SKYN
Date
February, 2022
Services
Creative Direction, Photoshoot, Advertisement, Social Media
Project Overview
Introducing Skyn Condoms to the Indian market posed a unique challenge—bridging the gap between a premium international brand and the cultural nuances of India. The existing international faces lacked relatability among Indian consumers, hindering acceptance despite the product’s superior quality. We envisioned a strategic narrative: Skyn as not just a product but an embodiment of aspiration and care within relationships. Leveraging the non-latex SKYNFEEL technology, we positioned Skyn as a premium yet skin-friendly choice, emphasizing the care and consideration it signifies for one’s partner.
Introducing Skyn Condoms to the Indian market posed a unique challenge—bridging the gap between a premium international brand and the cultural nuances of India. The existing international faces lacked relatability among Indian consumers, hindering acceptance despite the product’s superior quality. We envisioned a strategic narrative: Skyn as not just a product but an embodiment of aspiration and care within relationships. Leveraging the non-latex SKYNFEEL technology, we positioned Skyn as a premium yet skin-friendly choice, emphasizing the care and consideration it signifies for one’s partner.
