Swiggy Handpicked

Packaging Design Solution

Client

Swiggy

Date

July, 2022

Services

Branding, Packaging Design

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Project Overview

A cohesive packaging design was developed for Swiggy Handpicked, Swiggy’s premium grocery delivery platform, with a focus on storytelling through layered visual elements. The goal was to create a modern, vibrant, and memorable unboxing experience while ensuring brand consistency across all packaging materials. The visual narrative was designed to reflect the full journey of groceries—from sourcing to consumption—across different packaging layers. Multicolored clipart illustrations were used to bring this journey to life in a playful yet premium aesthetic.

  • Paper bag design showcased groceries sourced from a traditional market.
  • Packaging tape highlighted the logistics and delivery aspect.
  • Wrapping paper illustrated the final destination: the kitchen.
  • All elements were tied together with a consistent color palette and style for brand synergy.

Challenge

The project required thoughtful coordination across multiple packaging components, each serving a different functional and visual role. Establishing brand association while maintaining design harmony across the materials was a key challenge. Limited physical mockup time and tight timelines added to the complexity. A careful balance had to be maintained between modern aesthetics and functional clarity in a high-volume delivery context.

  • Needed a unified visual story across paper bag, tape, and wrapping paper.
  • No direct visual references—design required original conceptual development.
  • Design had to remain premium yet scalable for mass printing and usage.
  • Tight delivery timelines with multiple material specifications and stakeholders involved.

Results

The final packaging successfully delivered a seamless brand narrative, visually connecting the grocery journey from market to kitchen across all layers. The concept was well-received for its creativity, coherence, and premium appeal. The playful clipart storytelling helped enhance customer experience and positioned Swiggy Handpicked as a thoughtful, design-forward premium brand in the grocery space.